Tyler DeAngelo

Chief Creative Officer

Integrated Campaign

Executive Creative Director

Truist, a brand new bank created by the merger of SunTrust and BB&T, launched in January 2020. The two brands joined with a purpose to inspire and build better lives and communities.

Entertainment Platform

Executive Creative Director

The last thing the spirits category needed was another celebrity spokesperson. So we created a music legend with a backstory, a band and bonafide music to back it up. We created Willie Creeks, an enigmatic music legend who defines what it means to age like a badass. He’s more than a brand ambassador. He’s a real musician and he’s building a real fanbase with real songs.

VS

Integrated Campaign

Director/ECD

Executive Creative Director

Develop a new brand and integrated campaign for the Toughest Sport on Earth.

TV & Web Film

Executive Creative Director

Autolite needed to remind auto mechanics that they made more spark plugs than any other company. We developed a print ad featuring one-of-a-kind cars that Autolite still had plugs for. Our audience loved the ads so much we ran 25,000 posters that now hang in repair shops nationwide.

Entertainment Platform

Executive Creative Director

The Bud-Light All-Stars is a season long eSports entertainment platform designed to elevate professional gaming and give fans the power to help shape the future of the sport.

Integrated Campaign

Executive Creative Director

We created a movement called “onUp” that’s designed to encourage Americans to take steps toward financial confidence. We created onUp.com to provide the tools and resources to begin that journey.

Movement

Director / ECD

We created a movement for LifeBridge Health called,
Care Bravely. Every day the dedicated people at LifeBridge care for you as a whole person, not just a medical problem. When it comes to better patient experience and health outcomes, that changes everything.

TV and Social

Director and ECD

We developed a new position, tagline and ignited a movement to bring fun into fitness with Fiercely Fun Fitness. The first round of work consisted of TV as well as social content.

Integrated Campaign

ECD

In partnership with NASA and Verizon we developed the first game that allows anyone with a mobile phone to defend the Earth against real asteroids.

Promo / Product Design

Integrated Creative Director

The first souvenir cup designed to help MLB fans catch home runs.

TV Campaign

Executive Creative Director

We enlisted Jim Parsons to help launch Intel’s new global advertising campaign. Our first round of work was the highest testing for Intel in over 10 years.

Content and TV

Executive Creative Director

Billy Eichner uses his unique form of comedy to reveal the wireless network most people trust.

Integrated Campaign

ECD

Autolite needed to remind auto mechanics that they made more spark plugs than any other company. We developed a print ad featuring one-of-a-kind cars that Autolite still had plugs for. Our audience loved the ads so much we ran 25,000 posters that now hang in repair shops nationwide.

Sampling and Experience

ECD

Part sampling program part fan experience, we designed specialized Budweiser packaging that doubled as VR glasses.

New Product Launch

Integrated Creative Director

We sent Tony Sinclair to remote Rangpur India to launch Tanqueray’s new Rangpur Gin.

Print & Instore

Executive Creative Director

When you’re a kid, more is better. This campaign was created to celebrate our young shoppers’ imaginations and inspire them to keep exploring and keep expressing their own unique style.

TV Campaign

Executive Creative Director

Historically a beer targeted to women, Michelob Ultra needed to expand its demographic. We created The Ultra Life, a campaign that celebrates anyone who wants to get the most out of every experience.