About the campaign

Autolite has been Americas #1 spark plug for over 100 years. They wanted a campaign and tagline reminding mechanics that they could feel confident about recommending Autolite no matter what type of car their customer have.


Customer recommendations not only increased, mechanics and countermen began emailing and calling Autolite requesting the ads in poster size for their shops. As a result, we printed and sent out over 10,000.