We created a movement for LifeBridge Health called, Care Bravely. We launched internally first with the goal to unite all of the LBH employees from several hospitals and outpatient centers under one philosophy. Phase II of the campaign was brining the movement externally into greater Baltimore.
Phase II launched with an anthem that was shot in Baltimore by a group of professional and local street photographers. The photography brief was simply to capture the everyday life and struggles that many people in the area face.
In Phase I, we created work that recognized employees across the LifeBridge Healthcare network who are known for Caring Bravely. These ads ran internally and in OOH across greater Baltimore