The Bud Light All-Stars is a season long eSports entertainment platform designed to elevate professional gaming and give fans the power to help shape the future of the sport.
APRIL – MAY
These spots are all about one thing – that feeling of being a super fan. The willingness to disregard dignity and self respect by embracing the universal feeling that makes a true fan moment great, no matter what the sport.
Bud Light All-Star Announcement @ DreamHack
Bud Light, with the help of eSports experts, identified the best 20 players, across 5 different titles. These athletes were announced at eSports event DreamHack where fans were instructed to begin voting for their top 5 favorite players.
eSport Athlete Invitations
We sent All-Star worthy invitations to the top 20 eSports athletes. Fans voted for the top 5 who become the Bud Light All-Stars.
From April through May huge numbers of fans voted for their top 5 eSports All-Stars using #budlightevote on Twitter. Many of the players even created mini campaigns and promotions to encourage votes. Click Here to see more.
June – August
All-Star Team Announcement
The top 5 fan voted Bud Light All-Stars were announced live at E3 and on our Bud Light eSports Twitch channel
All-Star Team Mansion
We gave the Bud Light All-Stars the All-Star life beginning with a 20,000 sq-ft Lebron James worthy crib.
Twitch is ESPN meets YouTube. Its the Sports Center of the gaming world. In 2015 over 450,000 YEARS of gaming footage was viewed. The Bud Light Twitch channel was launched in time with the E3 announcement and will run throughout our season. Bud Light All-Star fans who follow our channel get unique content designed by their All-Stars.
You can follow the Bud Light All-Star channel HERE
September – October
The Bud Light All-Stars Season Finale @ TwitchCon
Concluding the first season of the Bud Light All-Stars is an All-Star VS All-Star gaming showdown at TwitchCon. During this event All-Stars from traditional sports will battle our All-Stars in one-on-one gaming competition.